Thursday, July 19, 2007

Thursday is 3 Minute Sales Tip Day: Beyond the Entrepreneur, Becoming a Business Owner

Dear Friends,

Last week we talked about how to Ask for Referrals, And Get the Answer You Want!

Here is part 3 of our 10 week Thursday's 3 Minute Sales Tip Beyond the Entrepreneur: Becoming a Business Owner

1. Actions Speak Louder Than Words
2. Ask for Referrals
3. Beyond the Entrepreneur
4. Countering Objections
5. Finding Your Niche
6. Focus on Your Sales Strength
7. Knowing When to Say No
8. Don't Talk, Listen!
9. Negotiating Like a Billionaire
10. Sell Yourself to Prospects

Beyond the Entrepreneur
Becoming a Business Owner

Two fantastic sources for entrepreneurs are The E-Myth Revisited by Michael Gerber and Rich Dad's Cashflow Quadrant by Robert Kiyosaki. Gerber's book is accurately sub−titled: Why Most Small Businesses Don't Work and What to Do About It. He examines the small business and the entrepreneur, and his results are intuitive but important.

As Gerber says, "The technical work of a business—and a business that does that technical work—are two totally different things!"

Take the general contractor as an example: Building a house requires a far different skillset than advertising a business and keeping the books. That's not to say the contractor shouldn't go into business for himself, but rather that he must put on his businessman's hat when he's working on his business. The same is true for any profession.

Kiyosaki goes further by dividing the enterpreneur from the business owner. He believes that while being one's own boss may seem preferable to being someone else's employee, still better is to have no boss, but rather to own the business and be able to go on vacation without the business suffering.

When the self−employed electrician gets sick, his business stops. When he wants a vacation, he doesn't get paid time off. He is the business, rather than the business owner.

The "Business Owner or Self−Employed" quiz that Kiyosaki offers is just one question: Can you walk away from your business for six months, and come back to have it running as well as, if not better than, before? If not, you're technically just an employee of your own business.

The freedom that comes from working for yourself is just the first step towards true financial freedom. If that's as muchyour dream as it is mine, I hope we can help each other along the way.
Stay tuned for more 3 Minute Sales Tips for improving your business! See you next Thursday for tip #4. Countering Objections


Thanks for spending 3 minutes with me...
The best is yet to be!


Your Trusted Advisor For Life.
Jeffrey Stanton


You read Jeffrey's Journal every week because you, like me want the best for yourself.
And you, like me want to build a strong referral based business.
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